TikTok for Business | Sephora

RedOne Media teamed up with TikTok Business and Sephora to produce Sephora’s holiday video campaign titled “Sephora’s Holiday Gift Guide”.

Consisting of 11 videos total, these advertisements leveraged two established TikTok beauty influencers to highlight the top Sephora gifts to get your loved ones this holiday season.

Two women standing in front of a green screen, filming with a camera operator watching.
Group of diverse people smiling and celebrating at TikTok event, with balloons and TikTok logos in background.
Two women standing in front of a green screen, one in a blue off-the-shoulder velvet top and jeans, the other in a gray jacket and black pants, smiling and talking during a video shoot or interview.
Two women celebrating, one holding a bottle of champagne, with a green screen backdrop behind them

Top Down Video

Showcasing both beauty influencers in the initial introductory video of the campaign, this top-down video kicked off the 10-day video campaign on Tiktok, which was promoted to millions of users across Canada.

Days 1 - 10

Videos 1-10 highlight a different Sephora product each day of the series, leveraging Sephora’s holiday branding.